Text messaging: A New tool for marketing
Now a days text messaging has become the most convenient way of conveying message to anybody. People don't call each other anymore. No way. That is so 1990s. Write a letter? Forget it! Text messaging from mobile phones has become so addicting that in 2004 alone more than 500 billion SMS messages were sent worldwide. Yes, that was 500 billion! Considering how popular text messaging is as a new method of communication, it only makes sense that businesses hop on the bandwagon in order to reach out to customers or assist employees with their daily duties. They can do this by integrating an SMS gateway into their existing business operations.
SMS stands for "Short Messaging Service", namely the technobabble term for "text messaging". An SMS gateway provides a connection between the world of text messaging and the outside world.
www.wire2air.com
Friday, December 4, 2009
Mobile Marketing: the cheapest way of marketing
Mobile marketing: the cheapest way of marketing
Mobile Marketing is one of the best ways to make a rapid growth for your sales and marketing business. The system is more convenient and handy because of the gadget involved. Carrying laptops or sitting before a personal computer can be very effective although these are some loads or non-movable stuffs to bring along anytime anywhere you go.
With the Short Message Service and the Multi-media Message Service for convenience and economy subscribers can easily send their intentions at a limitless range. Cell phones are the most important devices vital to this form of marketing system. Companies engaged in telecommunications have been very instrumental in this form of advertising by way of horizontal telecommunications allowing the use of these forms of services.
Mobile Marketing using SMS and MMS has greatly helped a lot of subscribers in promoting their merchandise at a highly cost-effective method. The messaging services provided by the telecommunication companies have made the advertising of business people at a very rapid manner at a global view. With a single text message the horizontal telecommunication allows multiple recipients to be notified with the products and services at such an expansive degree.
www.wire2air.com
Mobile Marketing is one of the best ways to make a rapid growth for your sales and marketing business. The system is more convenient and handy because of the gadget involved. Carrying laptops or sitting before a personal computer can be very effective although these are some loads or non-movable stuffs to bring along anytime anywhere you go.
With the Short Message Service and the Multi-media Message Service for convenience and economy subscribers can easily send their intentions at a limitless range. Cell phones are the most important devices vital to this form of marketing system. Companies engaged in telecommunications have been very instrumental in this form of advertising by way of horizontal telecommunications allowing the use of these forms of services.
Mobile Marketing using SMS and MMS has greatly helped a lot of subscribers in promoting their merchandise at a highly cost-effective method. The messaging services provided by the telecommunication companies have made the advertising of business people at a very rapid manner at a global view. With a single text message the horizontal telecommunication allows multiple recipients to be notified with the products and services at such an expansive degree.
www.wire2air.com
Mobile Marketing In recession
Mobile marketing for depressed economy:
When times are tough every penny in a marketing budget has to count. Even more so than when times are easy and the market is good, companies need to use smart marketing to reach consumers. Every single outreach needs to make as big an impact as possible. There is really no room for marketing that doesn’t have a solid return on investment.
With mobile being the newest kid on the block it may seem prudent to let it wait. Just stick with the tried and true methods. Keep it safe. My take on it is that it is the perfect time to jump in with mobile marketing. It is actually the perfect marketing tool for tough economic times because there is no better time to use a tool that is a direct response mechanism that is timely and relevant to consumers. The results you get from mobile marketing are trackable and can make your other marketing trackable. Plus you can beat your competition to the punch with mobile.
Six Reasons Mobile Marketing is the Perfect Tool for Tough Economic Times:
1.It is a Direct Response Tool
Mobile marketing is a direct response tool – people can quickly and easily respond to your marketing by using their mobile device. This is perfect for tough economic times because if you set up your marketing campaign to be direct response you can measure what is working. And when you build your campaign around the response being a revenue-generating activity then you will be actively bringing in business that you know came from a specific campaign.
2.Done Correctly, It is Relevant to Consumers
When you offer something of value to consumers and provide it to them when they need it wherever they happen to be, you are the hero. In rough times consumers are looking for ways to save money and they always want to save time and be smart. Give them these things via mobile and you both win.
3.Nothing is More Timely
There is no faster way to reach consumers than through mobile. If they are looking for you on their mobile browser having a mobile-friendly website makes that possible. If you have enticed them to be on your mobile alert list you can contact them when even email is too slow.
4.Mobile Marketing is Trackable
Not only can you track your mobile marketing efforts, you can use mobile marketing to track results of you other marketing efforts. By adding a mobile response option (call in on your mobile now, text in to win or even browse to a certain mobile-friendly URL) you can see which of your marketing is getting a response. If you find that a particular marketing effort is simply not paying off you can stop doing it and thereby save money on ineffective marketing.
5.It Helps Your Other Marketing Be More Effective
Adding in a response mechanism to your advertising and marketing adds a level of excitement and interaction to your other marketing that is unusual. Instead of just staying with the tried and true which may have become boring to your customers, you can bring mobile to the table and step things up.
6.Your Competition is Not Using it Yet
Because mobile marketing is the newest marketing tool in the toolbox not very many businesses are using it yet. You have the chance to jump in first and reap the biggest rewards. Mobile is as new and exciting to consumers as the internet once was. The opportunity is ripe to be one of the first businesses to get going. Just do it. Really
www.txtimpact.com
When times are tough every penny in a marketing budget has to count. Even more so than when times are easy and the market is good, companies need to use smart marketing to reach consumers. Every single outreach needs to make as big an impact as possible. There is really no room for marketing that doesn’t have a solid return on investment.
With mobile being the newest kid on the block it may seem prudent to let it wait. Just stick with the tried and true methods. Keep it safe. My take on it is that it is the perfect time to jump in with mobile marketing. It is actually the perfect marketing tool for tough economic times because there is no better time to use a tool that is a direct response mechanism that is timely and relevant to consumers. The results you get from mobile marketing are trackable and can make your other marketing trackable. Plus you can beat your competition to the punch with mobile.
Six Reasons Mobile Marketing is the Perfect Tool for Tough Economic Times:
1.It is a Direct Response Tool
Mobile marketing is a direct response tool – people can quickly and easily respond to your marketing by using their mobile device. This is perfect for tough economic times because if you set up your marketing campaign to be direct response you can measure what is working. And when you build your campaign around the response being a revenue-generating activity then you will be actively bringing in business that you know came from a specific campaign.
2.Done Correctly, It is Relevant to Consumers
When you offer something of value to consumers and provide it to them when they need it wherever they happen to be, you are the hero. In rough times consumers are looking for ways to save money and they always want to save time and be smart. Give them these things via mobile and you both win.
3.Nothing is More Timely
There is no faster way to reach consumers than through mobile. If they are looking for you on their mobile browser having a mobile-friendly website makes that possible. If you have enticed them to be on your mobile alert list you can contact them when even email is too slow.
4.Mobile Marketing is Trackable
Not only can you track your mobile marketing efforts, you can use mobile marketing to track results of you other marketing efforts. By adding a mobile response option (call in on your mobile now, text in to win or even browse to a certain mobile-friendly URL) you can see which of your marketing is getting a response. If you find that a particular marketing effort is simply not paying off you can stop doing it and thereby save money on ineffective marketing.
5.It Helps Your Other Marketing Be More Effective
Adding in a response mechanism to your advertising and marketing adds a level of excitement and interaction to your other marketing that is unusual. Instead of just staying with the tried and true which may have become boring to your customers, you can bring mobile to the table and step things up.
6.Your Competition is Not Using it Yet
Because mobile marketing is the newest marketing tool in the toolbox not very many businesses are using it yet. You have the chance to jump in first and reap the biggest rewards. Mobile is as new and exciting to consumers as the internet once was. The opportunity is ripe to be one of the first businesses to get going. Just do it. Really
www.txtimpact.com
Growing trend of Mobile marketing in US
Growing trend of Mobile marketing in US : Even though almost four-fifths of consumers say they find the notion of ads on cell phones annoying, a growing number are being engaged by mobile campaigns that offer value without being unduly interruptive, according to a research report.
The report, "Is the U.S. Ready for Mobile Marketing?", finds that properly targeted campaigns can overcome that innate user resistance. For example, McDonald's mobile campaign designed to increase late-night visits. The campaign got higher-than-average clickthrough rates by targeting young-adult-focused mobile sites such as Match.com and offering a highly relevant coupon valid from 9 p.m. to 4 a.m. that night only.
And a Clear Channel radio station in Boston operates a club in which listeners receive mobile alerts and promotions and can interact with DJs during broadcasts via SMS. In one promotion, 48% of the station's club members sent text messages to win a breakfast with Nick Lachey.
To avoid the perception of mobile spam, marketers must work with the unique elements of the mobile cannel itself and the relevance of their message," Forrester Research principal analyst Christine Spivey Overby said in a statement accompanying the report. "Mobile is highly integrated into people's daily activities and physical environment. This means marketers can embrace the real-world connections with relevant location-based services and campaigns that tie mobile and on-premise advertising."
www.txtimpact.com
The report, "Is the U.S. Ready for Mobile Marketing?", finds that properly targeted campaigns can overcome that innate user resistance. For example, McDonald's mobile campaign designed to increase late-night visits. The campaign got higher-than-average clickthrough rates by targeting young-adult-focused mobile sites such as Match.com and offering a highly relevant coupon valid from 9 p.m. to 4 a.m. that night only.
And a Clear Channel radio station in Boston operates a club in which listeners receive mobile alerts and promotions and can interact with DJs during broadcasts via SMS. In one promotion, 48% of the station's club members sent text messages to win a breakfast with Nick Lachey.
To avoid the perception of mobile spam, marketers must work with the unique elements of the mobile cannel itself and the relevance of their message," Forrester Research principal analyst Christine Spivey Overby said in a statement accompanying the report. "Mobile is highly integrated into people's daily activities and physical environment. This means marketers can embrace the real-world connections with relevant location-based services and campaigns that tie mobile and on-premise advertising."
www.txtimpact.com
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