Text messaging: A New tool for marketing
Now a days text messaging has become the most convenient way of conveying message to anybody. People don't call each other anymore. No way. That is so 1990s. Write a letter? Forget it! Text messaging from mobile phones has become so addicting that in 2004 alone more than 500 billion SMS messages were sent worldwide. Yes, that was 500 billion! Considering how popular text messaging is as a new method of communication, it only makes sense that businesses hop on the bandwagon in order to reach out to customers or assist employees with their daily duties. They can do this by integrating an SMS gateway into their existing business operations.
SMS stands for "Short Messaging Service", namely the technobabble term for "text messaging". An SMS gateway provides a connection between the world of text messaging and the outside world.
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